TRADEMARK AND ITS IMPORTANCE TO BUSINESSES (ESPECIALLY STARTUPS) IN NIGERIA

Trademark is one of the most important intangible assets of any business, it permits uniqueness in branding, and also distinguishes businesses from one another. The need to differentiate businesses especially those with similar nature, from time immemorial triggered the emergence of trademark and continues to prompt its evolution. Trademark is simply any unique and recognizable

INTELLECTUAL PROPERTY SERIES: WHAT YOU NEED TO KNOW ABOUT TRADEMARK

A trademark, according to Wikipedia is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks.

The trademark owner can be an individual, business organization, or any legal entity. –>